Aviva​

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Aviva is a well-known name in the UK financial services industry, offering a range of pensions and investment products. Their SIPP provides a straightforward way to save for retirement, with a focus on flexibility and access to a wide range of funds. While their platform might not be as modern as some competitors, their reputation and established presence provide reassurance for many investors.

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Key Features:

• Investment options: Aviva offers a wide selection of investment funds from various providers, covering different asset classes, risk levels, and investment styles. You can also choose to invest in individual shares and other assets.

• Fees: Aviva's SIPP has a tiered fee structure for their platform, with the annual percentage fee decreasing as your pension pot grows. They also charge dealing fees for buying and selling shares.

• Platform usability: Aviva's platform is functional but might not be as modern or intuitive as some competitors. It provides the essential tools for managing your SIPP, including online access to your account, performance tracking, and investment information.

• Customer service: Aviva offers customer support through phone and email. As a large and established provider, they have a dedicated customer service team.

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Unique Selling Points:

• Wide range of funds: Choose from a diverse selection of funds from leading providers.

• Flexible contributions: Make regular or lump sum contributions to your SIPP as you wish.

• Option to manage online or with an advisor: Choose how you want to manage your SIPP.

• Established provider: Aviva is a well-known and trusted name in the UK pensions industry.

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Target Audience:

• Investors seeking choice: Those who want access to a wide range of funds and investment options.

• Those comfortable with a traditional provider: Individuals who value the reassurance of a large, established financial institution.

• Investors who value flexibility: Those who want to manage their SIPP in their own way, either online or with advisor support.

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Pros:

• Wide range of investment options: Build a diversified portfolio to suit your needs.

• Flexible contributions: Control how and when you pay into your SIPP.

• Established provider: Benefit from the stability and experience of a well-known company.

• Option for advisor support: Access professional guidance if needed.

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Cons:

• Platform usability: The platform might not be as user-friendly or modern as some competitors.

• Fees: While competitive, the fees can be higher than some basic, low-cost SIPP providers.

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Overall:

Aviva's SIPP offers a reliable and flexible way to save for retirement, with access to a diverse range of investments and the option for advisor support. It's a solid choice for those who value a traditional provider and appreciate having a wide range of investment choices.