Hargreaves Lansdown​

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Hargreaves Lansdown is about as close to a household name as you can get in the UK investment world. Their SIPP is a popular choice, offering a comprehensive platform with a wide range of investment options and extensive research resources. While their fees might be higher than some competitors, they provide a premium experience that many investors find valuable.

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Key Features:

• Investment options: Hargreaves Lansdown boasts a vast selection of investments, including funds, shares (UK and international), ETFs, investment trusts, bonds, and more. This caters to diverse investment strategies and allows you to build a truly diversified portfolio within your SIPP.

• Fees: Hargreaves Lansdown operates a tiered fee structure, meaning the percentage you pay decreases as your portfolio grows. However, their platform fees are generally higher than some competitors. They also charge dealing fees for buying and selling investments, which can vary depending on the investment type and frequency of trading.

• Platform usability: Their platform is well-regarded for its user-friendliness. It's easy to navigate, offers a range of helpful tools and features, and provides extensive research and educational resources. Their mobile app is also highly rated, allowing for convenient account management.

• Customer service: Hargreaves Lansdown is known for its excellent customer service. They offer phone, email, and online chat support, with generally responsive and helpful advisors.

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Unique Selling Points:

• Comprehensive platform: Hargreaves Lansdown offers a one-stop shop for all your investment needs, with a wide range of accounts and services available.

• Extensive research: Their platform provides in-depth research reports, market analysis, and educational materials to help you make informed investment decisions.

• Wealth of investment choices: You'll find a vast selection of investments to suit various strategies and risk profiles.

• Regular investing options: Easily set up regular investments into your SIPP to build your pension pot gradually.

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Target Audience:

• DIY investors: Those who want to manage their own SIPP and appreciate a comprehensive platform with extensive research resources.

• Investors seeking a wide choice: Individuals who want access to a vast range of investment options, including less common assets like bonds.

• Beginners and experienced investors: The platform caters to both, with its user-friendly interface and comprehensive features.

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Pros:

• User-friendly platform: Easy to navigate and manage your SIPP.

• Extensive investment choice: Build a truly diversified portfolio.

• Excellent customer service: Responsive and helpful assistance.

• In-depth research: Access valuable insights and educational materials.

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Cons:

• Higher fees: Compared to some competitors, their platform and dealing fees can be more expensive.

• Can be overwhelming for beginners: The sheer amount of information and options available might feel overwhelming to some new investors.

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Overall:

Hargreaves Lansdown provides a premium SIPP experience with a comprehensive platform, a wide range of investments, and excellent customer support. It's a solid choice for those who value research, choice, and a user-friendly interface, but it's important to be aware of the potentially higher costs involved.