Interactive Investor

​

Interactive Investor (ii) is a popular UK investment platform known for its flat-fee structure and comprehensive range of investment options. Their SIPP is a strong contender for those who value extensive investment choice, a wealth of research resources, and transparent pricing.

​

Key Features:

• Investment options: ii provides access to a vast array of investments, including funds, shares (UK and international), ETFs, investment trusts, bonds, and more. This caters to diverse investment strategies and allows you to build a well-diversified SIPP portfolio.

• Fees: ii stands out with its clear and straightforward fee structure. They offer a choice of service plans with a fixed monthly cost, which includes a set number of free trades. This predictable pricing can be particularly appealing to active investors.

• Platform usability: The ii platform is generally user-friendly, with a well-structured layout and a range of helpful tools and features. While the design might not be the most modern, it's functional and provides access to comprehensive research and educational resources.

• Customer service: ii offers phone and email support. While their customer service hasn't always received the highest praise, they aim to provide helpful assistance.

​

Unique Selling Points:

• Flat fees: The fixed monthly fee structure can be very cost-effective, especially for those who trade frequently.

• Free trades: Depending on the service plan you choose, you get a certain number of free trades each month.

• Extensive investment choice: ii provides access to a wide range of investments, catering to various investment styles.

• Comprehensive research: Their platform offers in-depth research reports, market analysis, and educational resources to help you make informed investment decisions.

​

Target Audience:

• Active investors: Those who trade regularly and appreciate a predictable fee structure with free trades.

• DIY investors: Individuals who want control over their investments and value a comprehensive platform.

• Investors seeking choice: Those who want access to a wide range of investment options, including international markets and bonds.

​

Pros:

• Transparent pricing: The flat-fee structure makes it easy to understand the costs involved.

• Cost-effective for active traders: Free trades can significantly reduce dealing costs.

• Wide range of investments: Build a diversified SIPP portfolio.

• Comprehensive research resources: Access valuable insights and educational materials.

​

Cons:

• Platform design: While functional, the platform's design might not be as modern or intuitive as some competitors.

• Customer service: While improving, their customer service hasn't always been as highly rated as some other providers.

​

Overall:

Interactive Investor's SIPP is a solid choice for those who prioritize a transparent fee structure, free trades, and a wide range of investment options. It's particularly well-suited for active investors who want to keep their dealing costs down.